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NBA adds Pringles as sponsor of its first Paris game

(Photo by Gary Dineen/NBAE via Getty Images).

The NBA has signed snack brand Pringles as a sponsor of its Paris Game 2020.

The promotional agreement will Pringles offer the chance to win tickets to the game, both via consumer purchase and across both organisation’s social media channels.

Social media influencers will be utilised to boost this promotion, whilst the brand will also provide fans with discounts codes for the NBA’s official e-commerce site in Europe, NBAStore.eu.

The Paris Game 2020 takes place at AccorHotels Arena on Friday January 24 and sees the Charlotte Hornets face off against the Milwaukee Bucks.

It will be the first NBA game played in Paris, replacing the league’s London game in the regular-season schedule.

Broadcasting company beIN is the event’s Official Presenting Partner. It is joined by sportswear giant Nike, audio product producer Beats, energy drink Gatorade, multi-national software corporation SAP, luxury watchmaker Tissot and American online sports retailer Fanatics in sponsoring the event.