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Sky debuts new ‘NBA 360’ offering for international rights-holders

DeAndre' Bembry of the Atlanta Hawks dunks against the Detroit Pistons (Photo by Gregory Shamus/Getty Images) (Photo by Gregory Shamus/Getty Images)

The NBA has introduced a game-to-game viewing experience for international rights-holders, with the UK pay-TV broadcaster Sky among the first to take up the offering.

NBA 360 is set to launch on Sky Sports and other broadcasters later today (Friday).

The service will include expert commentary and live coverage of the nine games being played that night. NBA 360 will jump from game to game, showcasing the stand-out moments from fixtures as they happen.

NBA 360 will launch on Sky today with games including Toronto Raptors vs Boston Celtics, Minnesota Timberwolves vs Charlotte Hornets, New York Knicks vs Brooklyn Nets, Chicago Bulls vs Memphis Grizzlies and Dallas Mavericks vs New Orleans Pelicans.

Earlier this week, Sky announced details of a new weekly show to support its coverage of the NBA for the 2019-20 season, during which it will air over 170 games in total. A total of 48 of these games will get underway between 6pm and 11pm (UK time) on Saturday and Sunday evenings.