CBA launches raft of new measures including landmark ticketing platform

Chinese Basketball Association chairman Yao Ming during the press conference for the CBA league 2018-19 at Cadillac Arena in Beijing, China. (Photo by Xinyu Cui/Getty Images)

The Chinese Basketball Association has made several changes to the new 2019-20 domestic league, hoping to bring back basketball fans after the national team's poor performance at last month's Fiba World Cup.

China's national team won just one game in the first group stage of the tournament, which was hosted in eight Chinese cities. The hosts eventually finished 24th out of 32 teams, its worst-ever World Cup performance, and missed out on Asia's only direct qualification spot for the 2020 Tokyo Olympics.

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