The Chinese Basketball Association has agreed a sponsorship deal with Chinese dairy products company Inner Mongolia Yili Industrial Group, which will become a partner of the Chinese domestic league
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Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
CBA launches raft of new measures including landmark ticketing platform
The Chinese Basketball Association has made several changes to the new 2019-20 domestic league, hoping to bring back basketball fans after the national team's poor performance at last month's Fiba World…
CBA agrees sponsorship deal with Chimelong Group
The Chinese Basketball Association has agreed a sponsorship deal with tourist resort operator Chimelong Group, which will become a partner of the Chinese domestic league
Spanish basketball’s ACB agrees three-season Venezuelan TV deal
The Asociación de Clubes Españoles de Baloncesto (ACB), the governing body for the top-tier of Spanish domestic basketball, has concluded a three-season broadcast rights deal in Venezuela with telco I…
Euroleague Basketball seals Central Asia coverage in Setanta deal
Euroleague Basketball has agreed a media-rights deal in Ukraine and Central Asia until the 2022-23 season with pan-regional broadcaster Setanta, having previously been without coverage in the region