The Chinese Basketball Association has agreed a sponsorship deal with Chinese dairy products company Inner Mongolia Yili Industrial Group, which will become a partner of the Chinese domestic league
CBA launches raft of new measures including landmark ticketing platform
The Chinese Basketball Association has made several changes to the new 2019-20 domestic league, hoping to bring back basketball fans after the national team's poor performance at last month's Fiba World…
CBA agrees sponsorship deal with Chimelong Group
The Chinese Basketball Association has agreed a sponsorship deal with tourist resort operator Chimelong Group, which will become a partner of the Chinese domestic league
NBA renews PepsiCo sponsorship deal
Company retains league's official soft drink, chip rights in multiyear deal
NBA strikes sponsorship deal for on-demand delivery category with DoorDash
Company signs first league-level sports sponsorship