The Brooklyn Nets have announced a wide-ranging, multi-year partnership with American brewing company Anheuser-Busch, which has become the official domestic beer sponsor of the National Basketball Association team.
As part of the deal, Anheuser-Busch will gain branded spaces within Barclays Center spanning from a Grab & Go food and beverage concession option to a newly-designed Suite Level lounge. The deal also includes Nets community initiatives with a focus on the military and sustainability efforts.
Anheuser-Busch will also serve as the official domestic beer sponsor of NetsGC, the NBA 2K League affiliate of the Brooklyn Nets. This designation will include sponsorship of various NetsGC digital and social content, and virtual courtside signage during all NetsGC home games.
The activation began this week with Anheuser-Busch becoming the presenting sponsor of the Nets City Edition platform, including extensive brand integration during games that the team wears its City Edition uniforms.
Anheuser-Busch has also created a new logo for the initiative, in which Budweiser has moved the crown in its bowtie logo to hover over the ‘B’, which represents a nod to late rapper Biggie Smalls’ famous “King of New York” photo. The special logo will be featured on signage in Barclays Center during City Edition games this season. Smalls was a Brooklyn native.
Earlier this month, former Turner president David Levy has stepped down from his roles as Nets and Barclays Center chief executive after just 55 days in charge. But the club is still in the midst of sizable transition with the arrival of new majority owner Joe Tsai in a record-setting deal.