Brooklyn Nets

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Brooklyn’s gentrification was well under way in 2012, when Russian billionaire Mikhail Prokhorov brought the nets back to New York for the first time since 1977.

SportBusiness International asks Brett Yormark, CEO of NBA (National Basketball Association) franchise the Brooklyn Nets and its Barclays Center home, about criticisms around his marketing strategy for the Nets and new Barclays Center tenant the New York Islanders.

Brooklyn Nets owner Mikhail Prokhorov is willing to give up control of the NBA basketball franchise for the right price, according to the ESPN.com website.