Brooklyn Nets

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Brooklyn’s gentrification was well under way in 2012, when Russian billionaire Mikhail Prokhorov brought the nets back to New York for the first time since 1977.

SportBusiness International asks Brett Yormark, CEO of NBA (National Basketball Association) franchise the Brooklyn Nets and its Barclays Center home, about criticisms around his marketing strategy for the Nets and new Barclays Center tenant the New York Islanders.

The National Basketball Association's Brooklyn Nets have struck a wide-ranging partnership with US mobile communications company Motorola, which will become the team's new jersey patch sponsor

Veteran industry executive to lead Nets, Barclays Center

Testing of entire Nets team for virus draws sharp rebuke from New York mayor

The National Basketball Association’s Charlotte Hornets has renewed its jersey patch sponsorship with online loan platform LendingTree.