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BSE Global renews Ticketmaster relationship after abruptly dropping SeatGeek

An exterior view of Barclays Center in New York, home of the National Basketball Association's Brooklyn Nets. (Photo by Steven Ryan/Getty Images)

BSE Global, the parent company of the National Basketball Association’s Brooklyn Nets and Barclays Center, has renewed its ticketing partnership with Ticketmaster after abruptly calling time on its recently-secured agreement with rival SeatGeek.

In July 2021, the New York-based SeatGeek signed one of the largest and most prominent team deals in its then nearly 12-year history, completing a multiyear pact with BSE Global. SeatGeek took over ticketing for all Barclays Center events, including the Nets, concerts, and the Women’s National Basketball Association’s New York Liberty, and implemented its suite of mobile-based ticketing technology at the venue.

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