Outdoor space at Barclays Center to be renamed SeatGeek Plaza
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BSE Global renews Ticketmaster relationship after abruptly dropping SeatGeek
BSE Global, the parent company of the National Basketball Association’s Brooklyn Nets and Barclays Center, has renewed its ticketing partnership with Ticketmaster after abruptly calling time on its recently-secured a…
Saudi Arabia’s AlUla signs UCI WorldTour team naming rights deal
AlUla, a boutique heritage and culture destination in Northwest Saudi Arabia, has stepped up its association with GreenEDGE Cycling by becoming the co-naming rights sponsor of the Australian UCI WorldTour…
NHL grows Canadian sports betting presence with BET99 pact
The National Hockey League has expanded its sports betting presence in Canada by naming online gaming company BET99 an official partner of the league in a multiyear deal
Andretti Global, Cadillac partner for potential F1 team
Andretti Global, the parent company of Andretti Autosport, is stepping up its bid to secure a Formula 1 entry by partnering with American automotive company General Motors for a proposed two-car Andretti…