Global sports merchandising company Fanatics has secured an exclusive, multiyear omnichannel retail partnership with BSE Global, becoming the official e-commerce and physical retail partner of both the Brooklyn Nets and New York Liberty.
Fanatics will now support online and in-person shopping experiences at Barclays Center for the respective National Basketball Association and Women's National Basketball Association teams, including the recently renovated Brooklyn Fanatics store.
The online shopping destinations for both teams will now feature the widest selection of team merchandise ever available across all categories, including jerseys, headwear, outerwear, and other ancillary products."Our teams' ability to transcend the court and permeate culture through music, art, and fashion is what differentiates us as a brand," said Michael Wandell, BSE Global chief commercial officer. "In Fanatics we've found a partner that can match our momentum and fuel global growth through our apparel business and retail experience."
During the 2020-21 NBA season, the Nets had three of the top-four selling NBA jerseys with Kevin Durant, Kyrie Irving, and James Harden, and the Nets were second in the league in team merchandise sales in the United States.
The Liberty’s Sabrina Ionescu, meanwhile, is currently the top-selling WNBA player jersey, and the Liberty are second in WNBA team merchandise sales.Fanatics is the official e-commerce partner of both the NBA and WNBA. The Nets are Fanatics’ 13th NBA e-commerce team partner, with seven of those franchises also partnering with Fanatics to operate in-venue retail to create an omnichannel experience.
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