The Kindred Group’s Unibet brand has become the latest authorised sports betting operator for the National Basketball Association (NBA).
The agreement gives Unibet the rights to use official NBA betting data and league marks across its online and mobile platforms in the United States.
The NBA has been quick to embrace legalised sports betting in the US after the US Supreme Court overturned the 1992 Professional and Amateur Sports Protection Act (PASPA), which forbade the practice outside of the state of Nevada. Sports wagering is now permitted in several states with more expected to legalise it in the near future.
The league licenses its official data on a non-exclusive basis in the United States allowing it to work with multiple data distributors and betting operators.
Genius Sports and Sportradar hold the non-exclusive rights to gather and distribute official NBA data which is then licensed to multiple bookmakers across the US.
The league has also struck deals with MGM Resorts International, William Hill and the Stars Group to become authorised NBA betting operators. According to multiple reports, MGM’s deal with the league, signed in August 2018, was worth around $25m (€22.69m) over three years.
Unlike the MGM deal, the Kindred Group’s deal does not encompass the data rights and league marks for the Women’s National Basketball Association (WNBA).
Unibet currently operates in two US states (New Jersey and Pennsylvania), launching its first product in the US and accepting its first bet in May 2019.
Manuel Stan, senior vice president for Kindred US said: “We are very proud to team with the NBA. This will add further customer value to an already first-class betting experience thanks to official NBA betting data and league marks across our mobile and retail platforms. Kindred shares the NBA’s view on a legal and sustainable sports betting market, which makes this partnership a perfect match.”