Technology
Socios.com gains major MLS presence with 26 team partnerships
Blockchain fan token platform signs another set of club-level deals
“We’re becoming a targeted marketing powerhouse” | Drew Crisp, Liverpool’s SVP digital
Drew Crisp, Liverpool’s senior vice president of digital, explains the importance of first-party ownership of fan data in the modern digital world, how he’s transformed the club into a ’targeted marketing powerhouse’, and how that has helped to boost sponsorship revenues.
Tata Communications strengthens MotoGP ties with new deal
Indian telecommunications company Tata Communications has extended its agreement with the MotoGP motorcycling series
Presa: ElevenSports.com ‘not in competition’ for viewers with Fifa+
Eleven, the media group owned by Aser Ventures, has said its content and technology deal with Fifa does not put it in competition for viewers with the governing body’s new streaming platform Fifa+. Frank Dunne speaks to Pedro Presa, group chief adviser for DTC and strategic projects.
PGA Tour gains equity stake in Quintar
Ownership component is part of an expanded three-year agreement
Serie A broadcasts AC Milan-Fiorentina game in metaverse
Event is a first involving a major football league
AELTC engages Glorious Digital to create Wimbledon NFT series
The All England Lawn Tennis and Croquet Club, the organiser of the Wimbledon tennis grand slam, has announced that it is working with New Zealand-based NFT platform Glorious to explore a potential digital…
New Recast technology ‘puts more power in rights-holders’ hands’
Live and on-demand video streaming platform Recast has unveiled new technology that it claims will make it easier for rights-holders to monetise their content
OneFootball raises $300m from investors, forms blockchain JV
OneFootball, the football-focused streaming and media platform, has closed a $300m (€285m) Series D funding round led by the New York-based Liberty City Ventures and has also created a blockchain technology j…
Kinexon raises $130m in funding round
German tracking and analytics company Kinexon has secured $130m (€122m) in a Series A funding round led by private equity firm Thomas H. Lee Partners (THL).
NHL Panthers, ProWire look to enhance in-game fan experience
Team looks to integrate additional at-home elements into attending in person
Simplebet, ConnectedTravel develop car-based betting platform
New technology to enable voice-based wagering while driving
Endeavor Streaming and Frequency to deliver ‘one-stop shop’ service
Endeavor Streaming, the streaming subsidiary of the Endeavor sports and entertainment group, has agreed a deal with US-based linear streaming platform Frequency
Sportec Solutions subsidiary Vieww wins Portuguese Liga 3 contract, SPFL to adopt VAR
Vieww, the goal-line technology provider co-owned by Deltatre and the German Football League (DFL) through their Sportec Solutions joint venture, has been selected as the video assistant referee (VAR)…
OnePlan to deliver Paris 2024 virtual mapping under official supporter deal
Event planning software company OnePlan has agreed an official supporter deal with the organising committee for the Paris 2024 Olympic and Paralympic Games
Sportradar acquires betting personalisation company Vaix
Sports betting and data services company Sportradar has announced the acquisition of Vaix, a technology company specialising in betting personalisation for the iGaming industry
Elevate Sports Ventures enters JV with Recentive Analytics
Prominent consulting firm aligns with predictive analytics company
LA Rams look to engage fans, stakeholders with virtual venue
The National Football League's Los Angeles Rams have unveiled a year-round virtual venue to provide new opportunities for fans, corporate partners and other stakeholders to engage with the team