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Sportradar acquires betting personalisation company Vaix

(Photo by Sportradar)

Sports betting and data services company Sportradar has announced the acquisition of Vaix, a technology company specialising in betting personalisation for the iGaming industry.

Vaix uses artificial intelligence to help betting and gaming operators gain a better understanding of their customers and provide them with more tailored betting experiences. Operators can use the technology to promote the best possible bet to customers without them having to search and promote the right offer based on future value and churn probability.

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