‘Betting firms will reinvest 50% of their revenues in marketing’ | Matteo Monteverdi, Sportradar, USA
With a host of partners in the international sporting community, Sportradar’s data and integrity services are hardly a secret. However, the company’s burgeoning audiovisual services, including an innovative OTT offering, are now also grabbing the attention of federations and leagues worldwide
2017 was the year in which OTT video became a demonstrably mainstream platform as viewership of its services extended into a majority of US homes for the first time. David Walmsley sets the scene in the first part of our in-depth report into the state of the growing sector of OTT broadcasting.
Data specialist Sportradar is positioning itself at the heart of the fight against corruption in sport, and as the ‘perfect ally’ of international federations in protecting their properties, athletes and fans. This article was produced by SportBusiness International working in association with Sportradar.