Sponsorship & Marketing
McAlpine backs ParalympicsGB
UK-based civil engineering company Sir Robert McAlpine has agreed a deal to sponsor the ParalympicsGB governing body ahead of this year’s Paralympic Games in Tokyo.
DP World secures Renault F1 title deal, aims to reduce team’s carbon footprint
Renault F1 has signed a title sponsorship deal with the Dubai-based logistics company DP World which will see the team called the Renault DP World Formula 1 Team from this season
Scuderia AlphaTauri extends deal with Moose
Formula One team Scuderia AlphaTauri has extended its partnership with Thai apple cider and hot dog brand Moose to cover the 2020 season
Sun Yang’s downfall highlights China’s failure to develop individual stars
When the Court of Arbitration for Sports handed an eight-year ban to the six-time Olympic medallist Sun Yang, the Chinese sport hierarchy lost its most valuable individual star. Zhang Dan reports.
BOA set to further relax Rule 40 regulations following athlete legal challenge
The British Olympic Association looks set to further relax its Rule 40 marketing guidelines after a legal challenge by prominent British athletes
Buzz & Co switches to McLaren Racing in multi-year deal
Formula 1's McLaren Racing has signed a new multi-year sponsorship with Japanese asset management company Buzz & Co
Snickers to become presenting partner of WWE’s WrestleMania 36
Chocolate brand Snickers will become the exclusive presenting partner of WrestleMania 36 as part of a partnership extension between parent company Mars, Inc. and World Wrestling Entertainment for 2020.
Lagardère brokers West Ham sponsorship with tyre manufacturer RoadX
English Premier League football club West Ham United has added to its portfolio of official partners by agreeing a two-year deal with Chinese tyre manufacturer RoadX Tyres
F1 signs major Saudi Aramco sponsorship ahead of possible Saudi GP
Formula 1 has signed a major global sponsorship deal with state-owned oil and chemicals company Saudi Aramco in a move that could serve as a prelude to the hosting of a grand prix in Saudi Arabia
Oppo signs up with Boston Marathon as mobile phone brand eyes US market
The Boston Athletic Association has signed Chinese smartphone brand Oppo as the latest sponsor of the Boston Marathon
Fiba engages TicketSocket as global ticketing provider
The International Basketball Federation (Fiba) has appointed US company TicketSocket as its global ticketing provider and preferred ticketing provider
PwC and Suirui Group become Official Suppliers of Beijing 2022
Business services company PricewaterhouseCoopers and software company Suirui Group have agreed deals to be Official Suppliers of the Beijing 2022 Winter Olympics
Shinhan Bank extends KBO League title sponsorship
Financial services company Shinhan Bank has extended its title sponsorship of the KBO League, the top division of baseball in South Korea
The Miami FC signs Helbiz as jersey sponsor through 2022
United Soccer League Championship team The Miami FC has signed micro-mobility company Helbiz as its inaugural jersey sponsor in a deal through 2022
CGF unveils landmark multi-games Longines sponsorship
Swiss watch manufacturer Longines has become the first-ever Commonwealth Games sponsor across multiple games in a deal covering the Birmingham 2022 games along with the 2026 and 2030 editions
Mainz renews with long-term sponsor Bitburger
Bundesliga football club FSV Mainz 05 has renewed its partnership with German brewery Bitburger
Mediapro extends virtual advertising deal with Supponor
Spanish sports marketing and production company Mediapro has signed a long-term extension of its licensing agreement with virtual advertising technology and solutions brand Supponor
Major League Baseball signs Woodbridge as its official wine partner
Major League Baseball has signed a multi-year partnership with Woodbridge by Robert Mondavi Wines, which has been designated the official wine of MLB.