Sponsorship & Marketing
Shinhan Bank extends KBO League title sponsorship
Financial services company Shinhan Bank has extended its title sponsorship of the KBO League, the top division of baseball in South Korea
The Miami FC signs Helbiz as jersey sponsor through 2022
United Soccer League Championship team The Miami FC has signed micro-mobility company Helbiz as its inaugural jersey sponsor in a deal through 2022
CGF unveils landmark multi-games Longines sponsorship
Swiss watch manufacturer Longines has become the first-ever Commonwealth Games sponsor across multiple games in a deal covering the Birmingham 2022 games along with the 2026 and 2030 editions
Mainz renews with long-term sponsor Bitburger
Bundesliga football club FSV Mainz 05 has renewed its partnership with German brewery Bitburger
Mediapro extends virtual advertising deal with Supponor
Spanish sports marketing and production company Mediapro has signed a long-term extension of its licensing agreement with virtual advertising technology and solutions brand Supponor
Major League Baseball signs Woodbridge as its official wine partner
Major League Baseball has signed a multi-year partnership with Woodbridge by Robert Mondavi Wines, which has been designated the official wine of MLB.
Kolkata Knight Riders land Byju’s as new main sponsor
Byju’s, an app which provides education services, has become the new principal sponsor of Indian Premier League cricket franchise Kolkata Knight Riders.
Milan clubs to implement 4K LED ad boards at San Siro
Italian Serie A clubs AC Milan and Inter Milan have signed a joint alliance with digital advertising companies Technovision Ledwall and Aim Sport to enhance the clubs' LED signage at the San Siro stadium
Sporting Kansas City signs Compass Minerals as sleeve sponsor
Major League Soccer's Sporting Kansas City has expanded its partnership with minerals-product company Compass Minerals to become the team’s inaugural sleeve sponsor in a multiyear deal.
Wanda: Coronavirus may cause ‘material adverse impact’ on sports unit
Wanda Sports Group, the sports unit of Chinese conglomerate Dalian Wanda, has warned of the potential for a “material adverse impact” on its business because of the ongoing spread of the coronavirus.
Tampere Deck Arena lands Uros as naming-rights sponsor
Tampere Deck Arena, which will serve as the main host venue during Finland’s staging of the International Ice Hockey Federation’s (IIHF) World Championship in 2022, has agreed a naming-rights deal wit…
Los Angeles Dodgers sign fuel delivery partnership with Fuelster
Major League Baseball's Los Angeles Dodgers have announced a multiyear partnership with mobile app Fuelster, which will bring on-demand mobile fuel delivery to fans at Dodger Stadium.
Türk Telekom pays $5m to extend Galatasaray stadium naming rights
Türk Telekom has extended its stadium naming rights deal with Turkish Süper Lig club Galatasaray for the 2020-21 season.
New York City FC to put increased focus on team-specific sponsorship sales
Major League Soccer team New York City FC is tweaking its business model to put an increased focus on team-specific corporate partnership sales
GL Events named first 2023 Rugby World Cup sponsor
World Rugby has signed up event services company GL Events group as the first tournament sponsor of the 2023 Rugby World Cup
Le Coq Sportif wins race for Paris 2024 apparel deal
France-based sportswear firm Le Coq Sportif has been awarded various kit supply rights at the 2024 summer Olympics in Paris, plus the 2022 winter Olympics in Beijing, in a wide-ranging deal with the Paris…
Monaco joins Marseille in deal with fan engagement app Iqoniq
Ligue 1 club AS Monaco has signed a fan marketing and shorts branding deal with new social media and fan engagement platform Iqoniq
Formula 1 could have up to seven different regional betting sponsors, says ISG
Digital advertising technology could allow Formula 1 to have up to seven different regional betting sponsors, according to the sport’s global data and betting rights partner Interregional Sports Group.