Sponsorship & Marketing
US Soccer signs multi-year deal with GoGo squeeZ
The United States Soccer Federation has named squeezable snack pouch brand GoGo squeeZ as its official fruit snack in a multi-year agreement
Mahou extends second-tier sponsorship of Real Madrid
Spanish beer group Mahou San Miguel has renewed its second-tier sponsorship with LaLiga leaders Real Madrid
Oakley deepens presence in MotoGP with eSport Championship rights
Global eyewear brand Oakley has signed as a new partner to the MotoGP eSport Championship for 2020
DHL extends backing of ESL One
German logistics giant DHL has extended its sponsorship deal with esports organisation ESL.
Under the deal, DHL will continue as a sponsor and logistics partner to the ESL One series in 2020
US Soccer signs multi-year partnership with Chipotle
The United States Soccer Federation has signed a multi-year partnership with restaurant chain Chipotle Mexican Grill, which will be designated the official Mexican restaurant of the men's and women's national…
CPL names Derbystar its official ball provider
The Canadian Premier League has named German sporting goods manufacturer Derbystar as its official match-day and training ball provider.
Commercial Sports Media brokers Mybet sponsorship of Germany’s DEL
Germany's premier ice hockey league, the Deutsche Eishockey Liga (DEL) has signed up online gambling platform Mybet to its sponsorship portfolio
Lagardère Sports develops ‘SportsSponsoringWiki’ sponsorship information platform
Sports marketing agency Lagardère Sports, the sports arm of France-based media conglomerate Lagardère, has launched a new digital information platform entitled 'SportsSponsoringWiki'.
Espanyol extends long-term association with Estrella Damm
LaLiga's RCD Espanyol has renewed the contract of long-term sponsor, Spanish beer brand Estrella Damm
MLS signs Canadian sponsorship deal with Captain Morgan
Spiced rum brand Captain Morgan has expanded its relationship with Major League Soccer by signing a multi-year partnership to become the official rum partner of MLS Canada.
Major League Baseball names Google its official cloud partner
Major League Baseball has announced a multiyear deal with technology giant Google, in which Google Cloud will become the league's official cloud and cloud data and analytics partner.
NFL expands technology partnership with Microsoft to include Teams platform
The National Football League has expanded its partnership with technology giant Microsoft, in a multiyear deal
Lilly Pulitzer supplies WTA as exclusive fashion uniform provider
Palm Beach-inspired fashion brand Lilly Pulitzer has signed a supplier deal with the Women’s Tennis Association, the main organising body of women's professional tennis.
Birmingham 2021 marks 500-day countdown with new sponsors
World Games 2021 Birmingham has signed up two new sponsors for next year’s edition of the multi-sport event in the US city, along with handing out the first major contract awarded through the World of O…
São Paulo adds Cartão de Todos to kit sponsorship portfolio
Brazilian sports club São Paulo has added discount card specialists Cartão de Todos to its kit sponsorship portfolio.
Delta makes $400m commitment to LA28 and Team USA
Delta Air Lines has signed an eight-year deal as a founding partner of the Olympic and Paralympic Games in Los Angeles 2028 and a supporter of the US Olympic and Paralympic teams
Conmebol sign up Ford to complete 2019-22 sponsorship cycle for Copa Libertadores
The South American Football Federation (Conmebol) has added automotive manufacturer Ford as a sponsor of premier club tournament, the Copa Libertadores
Davanti expands Everton deal with enhanced digital and stadium exposure
International tyre manufacturer Davanti has renewed and expanded its multi-year global sponsorship with Premier League football club Everton