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US Soccer signs multi-year deal with GoGo squeeZ

The United States Soccer Federation has named squeezable snack pouch brand GoGo squeeZ as its official fruit snack in a multi-year agreement.

As part of the agreement, which was brokered by Soccer United Marketing, the Materne North America-owned GoGo squeeZ will distribute fruit pouches and premium items to fans attending matches and US Soccer Development Academy events.

It will also become the first official sponsor of the ball kids patrolling the sidelines at all US Soccer-controlled matches.

The partnership begins with this month’s SheBelieves Cup international women’s tournament, which is taking place across the US.

Earlier this week, US Soccer signed a multi-year partnership with restaurant chain Chipotle Mexican Grill, which will be designated the official Mexican restaurant of the men’s and women’s national teams, as well as the US Soccer Development Academy.