Sponsorship & Marketing
Sponsorship & Marketing

Leading sponsorship industry figures expect unprecedented disruption to the sponsorship ecosystem over the coming months and a break in sponsorship deal-making because of the coronavirus pandemic
Rugby League
Sponsorship & Marketing

Consumer electronics and home appliances brand Hisense – the key addition to the National Rugby League portolio for 2020 – was attracted by the synchronicity between the NRL season and its own product …
Football
Sponsorship & Marketing

Botafogo has renewed its sponsorship deal with automotive battery brand Baterax, while fellow Campeonato Brasileiro Série A football club Fluminense has signed a new sponsor in the shape of Swiss chemicals …
Football
Sponsorship & Marketing

Japanese car and motorcycle manufacturer Suzuki Motor Corporation has extended its title sponsorship of the biennial Asean Football Federation (AFF) Football Championship
Basketball
Sponsorship & Marketing

US sportswear brand Champion has agreed a deal to become the official on-court player apparel partner of Australia’s National Basketball League (NBL).
Cricket
Sponsorship & Marketing

Warwickshire County Cricket Club has signed a three-year renewal to its kit supplier agreement with sports apparel brand PlayerLayer
Tennis
Sponsorship & Marketing

Tennis star Roger Federer has reclaimed the the rights to use the famous ‘RF’ marque from his former kit supplier, Nike, two years after he split from the company.
Football
Sponsorship & Marketing

Scottish football club Celtic has signed up global sportswear company adidas as its new kit supplier. The five-year contract will begin on July 1, 2020
Motorsport
Sponsorship & Marketing

The Coca-Cola Company has extended its partnership with McLaren Racing – the team at the heart of Formula 1’s decision to cancel the Australian Grand Prix because of coronavirus.
Cricket
Sponsorship & Marketing

Sports sponsorship spending in Indian grew by 19 per cent in 2019 to more than Rs9,000 crore ($1.2bn), according to sports marketing agency ESP Properties' annual report on the market
Athletics
Events

The Barcelona City Council has received two bids from companies interested in running the city’s flagship marathon from 2021 onwards, it is claimed.
Handball
Sponsorship & Marketing

Automotive inspection companies Auto Sécurité and Sécuritest have agreed a new sponsorship deal with the Ligue Nationale de Handball, governing body of French club handball.
Motorsport
Sponsorship & Marketing

Formula 1 has struck its second sponsorship deal this week, with lubricants manufacturer Liqui Moly agreeing a three-season extension to its association with the motor-racing championship
Multi-sport
Sponsorship & Marketing

The British Olympic Association has announced that it will further relax its Rule 40 marketing guidelines, marking the end of a legal conflict between the BOA and a group of British athletes led by sprinter…
Football
Sponsorship & Marketing

German Bundesliga football club Schalke 04 has agreed a new sponsorship deal with furniture manufacturer Hülsta. Hülsta has agreed an initial four-year deal that will commence with the 2020-21 season.
Events

Senior executives at three of Tokyo 2020’s sponsors have reportedly stated the summer Olympic Games will likely be postponed due to coronavirus, with executive board member Haruyuki Takahashi stating a…
Golf
Sponsorship & Marketing

South Korea's Ko Jin-young, the world's number one women's golfer, has agreed a sponsorship deal with Philippines-based hotel group Bloomberry Resorts and Hotels
Football
Sponsorship & Marketing

Uefa and Team Marketing, its appointed agency for club team competitions, are closing in on a clean sweep of agreed Uefa Champions League sponsorship deals for the 2021-24 cycle with offers accepted for…