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Adidas replaces New Balance in Celtic’s five-year kit deal

(Photo by Ian MacNicol/Getty Images)

Scottish football club Celtic has signed up global sportswear company adidas as its new kit supplier.

The five-year contract will begin on July 1, 2020.

Celtic said that the deal “is believed to be the biggest kit sponsorship ever to be announced across Scottish sport”.

The news signals the end of Celtic’s association with Boston-based company New Balance, its kit supplier since 2015 (replacing Nike in the role).

At the time of its announcement, the Celtic-New Balance agreement was widely reported to be worth upwards of £5m ($6.1m) per year. However, that maximum value is likely to encompass potential performance-related payments and those related to the number of kits sold.

As part of the contract, which covers both Celtic men’s and women’s teams, the brand will create and manufacture all training and match kit.

The Germany-based company has an extensive presence across world football, acting as kit supplier for clubs such as German giants Bayern Munich, English sides Arsenal and Manchester United and the Italian Serie A’s Juventus.

For New Balance, it represents another loss to its portfolio in British football, with Nike to replace it as kit supplier of English Premier League club Liverpool at the end of the 2019-20 season.