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LNH drives off with Lagardère-brokered automotive sponsorship

Felipe Borges of Tremblay during the LNH Division 1 match versus Nimes (by Anthony Dibon/Icon Sport via Getty Images)

Automotive inspection companies Auto Sécurité and Sécuritest have agreed a new sponsorship deal with the Ligue Nationale de Handball, governing body of French club handball.

The deal, brokered by the Lagardère Sports agency, names Auto Sécurité and Sécuritest as official partners of the LNH for the 2020-21 season.

The companies have previous ties with the LNH, having served as official partners for the 2018-19 Final 4, the concluding tournament of the Coupe de la Ligue.

Under the new deal, Auto Sécurité and Sécuritest will benefit from visibility at all LNH competitions and events, namely the Starligue, Proligue, Coupe de la Ligue and Final 4, Trophée des Champions and Trophées LNH.

The LNH’s sponsorship roster includes Lidl as main partner, Gigaset as an official partner, Select and Gerflor as official suppliers and La Poste as the sponsor of match officials.

In 2013, the Lagardère Sports agency (then Sportfive) first agreed a sponsorship sales agreement with the LNH and began to represent the handball body’s range of competitions.