Sponsorship & Marketing
Sportfive brokers Falken renewals with Atlético Madrid, Borussia Mönchengladbach
The European operation of Japanese tyre brand Falken has extended sponsorships with Spanish LaLiga club Atlético Madrid and German Bundesliga club Borussia Mönchengladbach for another year until the e…
Unilever-owned Sure add Wolves to Premier League portfolio
Unilever-owned antiperspirant brand Sure has signed an official training wear sponsorship deal with Premier League club Wolverhampton Wanderers
Turkish Football Federation adds Braun as sponsor
The Turkish Football Federation (TFF) has signed up personal care brand Braun as a sponsor
West Ham signs expanded Bartercard deal
English Premier League club West Ham United has expanded its association with trading platform Bartercard
Office Center supports FC Groningen as main shirt sponsor for ‘indefinite period’
Office supplier company Office Center has extended its main shirt sponsorship with Dutch Eredivise club FC Groningen indefinitely
AS Monaco partners with Amazon to launch online store
AS Monaco has announced that it will partner with e-commerce giant Amazon to launch a dedicated online store, the first Ligue 1 side to do so
Elche renews with main sponsor TM Real Estate Group
Spanish top-flight football club Elche CF has extended its main sponsorship deal with TM Real Estate Group
DP World continues to see value in sport sponsorship
Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
MultiChoice steps up backing of South African football with referee sponsorship
Pan-African media group MultiChoice has signed a five-year sponsorship deal with the South African Football Association (SAFA)
Castore signs Australia market first with NRL’s Sydney Roosters
UK-based premium sports brand Castore has signed its first kit sponsorship in the Australian market with the Sydney Roosters rugby league team
Round-Up: Athletes from heavily-infected countries clear for Olympics, Red Bull sponsors Chinese athletics, and more
IOC president Thomas Bach said athletes will not be stopped from taking part in next year's Olympics because of heavy Covid-19 outbreaks in their home countries - Kyodo News
Guaranteed Rate becomes title sponsor of Cactus Bowl
Leading retail mortgage lender Guaranteed Rate has struck a partnership with the Fiesta Bowl Organization to become the title sponsor of its college football bowl game in downtown Phoenix, Arizona
Genius Sports strikes sports betting data partnership with The Spring League
Sports data and technology company Genius Sports has announced an exclusive sports betting data partnership with professional developmental American football league The Spring League
PWHPA secures $1m sponsorship deal with Secret Deodorant
The Professional Women's Hockey Players Association has announced it has secured a $1m commitment from Secret Deodorant to help fund its Dream Gap Tour for 2021.
Denver arena naming rights, LA Rams and Arsenal included in KSE’s Ball Corporation deal
Aluminium can maker Ball Corporation has signed as a sponsor of major Kroenke Sports & Entertainment (KSE)-owned sports teams and properties in the UK and the US
Inetum promotes new identity with PSG Handball extension
Reigning French Starligue handball champion Paris Saint-Germain has agreed a three-year extension to its contract with main sponsor, IT services company Inetum
SPFL adds Papa John’s to sponsorship portfolio
The Scottish Professional Football League has signed pizza franchise Papa John's as a sponsor.
The deal, which begins immediately, will run until the end of 2022-23 season
Karlsruher SC ordered to pay damages to Sportfive in contract termination case
Karlsruher SC of German football’s 2.