Sponsorship & Marketing

Basketball
Sponsorship & Marketing

Arizona's tribal-operated Gila River Hotels & Casinos has struck a wide-ranging partnership with the National Basketball Association's Phoenix Suns and sister team, the Women's National Basketball Association's…
Sponsorship & Marketing

Music management company TaP Music has formed a sports consultancy that will provide athlete brand and commercial management, along with services for clubs and other sports bodies
Rugby Union
Industry Moves

Six Nations Rugby has named the Welsh Rugby Union’s Craig Maxwell as its chief commercial officer in a role that will begin at the start of next year.
Esports
Sponsorship & Marketing

Dutch esports league, the eDivisie, has revived its sponsorship association with telco KPN, returning as an official partner of the Netherlands' official FIFA league
Football
Sponsorship & Marketing

LaLiga president Javier Tebas claims that Spanish football will lose €90m ($106.5m) from the Spanish government’s Royal Decree banning gambling operator advertising around sport.
Sponsorship & Marketing

Two Circles, the data-driven sports marketing agency owned by Bruin Sports Capital, has acquired TRM Partners, the UK-based sponsorship sales and data agency
Football
Sponsorship & Marketing

Second-tier Bundesliga football club St. Pauli will make its own playing kit from next season in a move aimed at creating the ‘most sustainable team-sport collection in the world’. Last week, St. Pa
Cycling
Sponsorship & Marketing

The UCI World Tour's Astana Pro Team has signed up wastewater and treatment solutions company Premier Tech as its co-title sponsor ahead of the 2021 season
Events

Cricket Australia is introducing three new rules for the upcoming Big Bash League T20 tournament, designed to add layers to strategic complexity to games and to increase audience engagement - Cricket Australia
Football
Licensing & Merchandising

Mexican stars Carlos Vela and Javier "Chicharito" Hernandez topped the list for the best-selling player jersey in Major League Soccer for the 2020 season
Esports
Sponsorship & Marketing

Netherlands-based esports league, the eDivisie, has signed up multinational clothes retailer H&M as a sponsor
Football
Sponsorship & Marketing

Italian football's Udinese Calcio has renewed its sponsorship contract with home furnishings retail chain Conforama. The one-year extension builds on an association which began in the 2017-18 season
Football
Sponsorship & Marketing

The United Soccer League has unveiled a three-year sponsorship agreement with sports apparel company Puma
Tennis
Sponsorship & Marketing

Castore, the UK-based sportswear brand increasingly moving into the teams kit supply sector, has signed a five-year deal with the Lawn Tennis Association, the national governing body for tennis in Great…
Motorsport
Sponsorship & Marketing

Tyre company Dunlop has extended its exclusive supply deal for the FIM Moto2 and Moto3 World Championships for three more years
Esports
Media

Belgian pay-television broadcaster and telecoms operator Proximus has further enhanced its esports commitment through a carriage deal for the new eSportsONE channel, plus a series of other agreements
American Football
Sponsorship & Marketing

The National Football League's Los Angeles Rams have struck a multiyear partnership with Rocket Mortgage, which has been designated an official mortgage partner of the team
Mixed Martial Arts
Licensing & Merchandising

The Professional Fighters League has announced a tie-up with CAA Sports Licensing to capitalise on rising interest in the mixed martial arts promotion's brand and consumer products