Italian football's Udinese Calcio has renewed its sponsorship contract with home furnishings retail chain Conforama. The one-year extension builds on an association which began in the 2017-18 season
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Former Synergy trio launch ‘The Space Between’ agency
A new London-based sports and entertainment marketing agency called ‘The Space Between’ has been launched by former leading figures at two well-known sponsorship agencies.
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Juve extends main shirt deal with Jeep for basic fee of €45m per season
Italian Serie A club Juventus has extended its main shirt sponsorship deal with the Jeep sports utility vehicle brand for three more seasons from 2021-22 to 2023-24
NWSL announces Sacramento expansion team for 2022 season
The National Women's Soccer League has officially announced that an expansion team from Sacramento, California, will join the league for the 2022 season
Plus500 extends main shirt deal with Atlético Madrid
Spanish club Atlético Madrid has extended its main shirt sponsorship deal with trading brand Plus500 through the 2021-22 season.
OneFootball extends streaming footprint with DFB Pokal in four major European markets
OneFootball, the Germany-based digital platform, has added more live streaming rights to its growing portfolio through a deal to show German football’s DFB Pokal, the national knockout club competition, i…