Netherlands-based esports league, the eDivisie, has signed up multinational clothes retailer H&M as a sponsor
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Former Synergy trio launch ‘The Space Between’ agency
A new London-based sports and entertainment marketing agency called ‘The Space Between’ has been launched by former leading figures at two well-known sponsorship agencies.
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Lagardère Sports adds sponsor to Solary esports team’s portfolio
French esports team Solary has added interactive platform ObjectifCode as a sponsor in a deal brokered by Lagardère Sports France, an arm of the international sports marketing agency.
BT joins esports sponsorship scene with major Excel deal
UK telco BT has today (Friday) made its first move into esports sponsorship through a major multi-year agreement with UK-based organisation Excel Esports
Former Valencia exec signed by Mad Lions esports team as sponsorship director
Spanish esports team Mad Lions has appointed former Valencia CF executive Pedro Belaunzarán as sponsorship director.
Call of Duty signs multiple sponsors for new league, League of Legends adds KitKat
The Activision Blizzard-owned Call of Duty League has added several sponsors ahead of its inaugural season