Netherlands

Latest Features

The ever-growing influence of Europe’s top-five leagues is squeezing the life out of professional football in Europe’s lowlands. Callum McCarthy examines the commercial pros and cons of a merger between the Dutch Eredivisie and the Belgian Pro League.

Rob Ridley investigates the business case behind cycling's new Hammer Series.

The Holland Heineken House is an all-round meeting place, office and famous party venue jointly organised by the Dutch brewer Heineken and the Dutch Olympic committee NOC*NSF. The House has been set up at every summer and winter Olympic Games since 1992 in Barcelona, and is opened up to visitors during the day to watch Olympic events on big screens amongst providing other entertainment.

The English Premier League looks set for another bumper increase when it sells its domestic broadcast rights next year. But what strategies are currently being discussed to try and replicate that kind of increase in the other big four European football leagues? Frank Dunne, Editor of TV Sports Markets, asked the decision-makers in Spanish, French, German and Dutch football at last month’s SPORTELMonaco.

Johan Cruyff, football legend and founder of the sport management institute that bears his name, writes exclusively for SportBusiness International.

Media services company Red Bee has teamed up with Fox Sports Netherlands to provide the pay-television broadcaster with IP-based Master Control Room (MCR) services

Sports data and technology company Genius Sports has been selected by the Dutch Basketball League (DBL) to launch its first live streaming and data platform

The International Hockey Federation (FIH) has announced today (Friday) that India will host its 2023 Men’s World Cup, while Spain and the Netherlands will co-host the Women’s World Cup in 2022.

The M&C Saatchi Sport & Entertainment agency has announced that it will open its third European office in Amsterdam next year

Features

This month, the globe’s top field hockey talent will descend on the Netherlands for the men’s and women’s Hockey World Cups. Andy Fry spoke to FIH (International Hockey Federation) chief Kelly Fairweather and title sponsors Rabobank about making the event a compelling experience for fans and customers respectively.

Uefa Champions League sponsorship is at the heart of Dutch beer brand Heineken’s marketing push to hit a target of 100-per-cent growth in its global market share over the next seven years.

Final chance to enter only pan-European excellence in sponsorship awards.