Netherlands

Latest Features

Rob Ridley investigates the business case behind cycling's new Hammer Series.

The Holland Heineken House is an all-round meeting place, office and famous party venue jointly organised by the Dutch brewer Heineken and the Dutch Olympic committee NOC*NSF. The House has been set up at every summer and winter Olympic Games since 1992 in Barcelona, and is opened up to visitors during the day to watch Olympic events on big screens amongst providing other entertainment.

The English Premier League looks set for another bumper increase when it sells its domestic broadcast rights next year. But what strategies are currently being discussed to try and replicate that kind of increase in the other big four European football leagues? Frank Dunne, Editor of TV Sports Markets, asked the decision-makers in Spanish, French, German and Dutch football at last month’s SPORTELMonaco.

Johan Cruyff, football legend and founder of the sport management institute that bears his name, writes exclusively for SportBusiness International.

This month, the globe’s top field hockey talent will descend on the Netherlands for the men’s and women’s Hockey World Cups. Andy Fry spoke to FIH (International Hockey Federation) chief Kelly Fairweather and title sponsors Rabobank about making the event a compelling experience for fans and customers respectively.

Organisers of the Euro T20 Slam, the world’s first multinational Twenty20 franchise cricket tournament, have postponed its launch by a year amid reports of financial difficulties.

The 36th America’s Cup has been reduced to five contestants after DutchSail became the latest challenger to withdraw from the next edition of the sailing showpiece in 2021.

Formula One has today (Tuesday) confirmed that the motor-racing championship will return to the Netherlands for the first time since 1985, with Zandvoort added to the calendar for the 2020 season

Italian motorsport’s governing body, the Automobile Club d’Italia (ACI), has said it has reached an agreement in principle for a five-year extension to its race deal for the Italian Grand Prix, while Zan…

Features

Uefa Champions League sponsorship is at the heart of Dutch beer brand Heineken’s marketing push to hit a target of 100-per-cent growth in its global market share over the next seven years.

Final chance to enter only pan-European excellence in sponsorship awards.