Netherlands

Latest Features

Rob Ridley investigates the business case behind cycling's new Hammer Series.

The Holland Heineken House is an all-round meeting place, office and famous party venue jointly organised by the Dutch brewer Heineken and the Dutch Olympic committee NOC*NSF. The House has been set up at every summer and winter Olympic Games since 1992 in Barcelona, and is opened up to visitors during the day to watch Olympic events on big screens amongst providing other entertainment.

The English Premier League looks set for another bumper increase when it sells its domestic broadcast rights next year. But what strategies are currently being discussed to try and replicate that kind of increase in the other big four European football leagues? Frank Dunne, Editor of TV Sports Markets, asked the decision-makers in Spanish, French, German and Dutch football at last month’s SPORTELMonaco.

Johan Cruyff, football legend and founder of the sport management institute that bears his name, writes exclusively for SportBusiness International.

This month, the globe’s top field hockey talent will descend on the Netherlands for the men’s and women’s Hockey World Cups. Andy Fry spoke to FIH (International Hockey Federation) chief Kelly Fairweather and title sponsors Rabobank about making the event a compelling experience for fans and customers respectively.

The International Hockey Federation (FIH) has received new and amended bids for the next editions of its men’s and women’s World Cups after electing to reopen the process.

The Eredivisie, the top division of Dutch club football, has partnered with esports event organiser DreamHack with the goal of creating the world’s leading EA Sports Fifa 20 league.

Dutch Eredivisie football club Ajax more than doubled its turnover for the 2018-19 season, figures fuelled by its run to the semi-finals of the Uefa Champions League

Germany and the Netherlands have announced plans to submit a joint bid for the 2025 edition of the World Women’s Handball Championship.

Features

Uefa Champions League sponsorship is at the heart of Dutch beer brand Heineken’s marketing push to hit a target of 100-per-cent growth in its global market share over the next seven years.

Final chance to enter only pan-European excellence in sponsorship awards.