Sponsorship & Marketing
Espanyol brings women’s team into Skoda sponsorship deal
Second-tier Spanish Segunda División side RCD Espanyol has signed a renewal with automotive manufacturer Skoda.
Lega Serie A in talks with TIM over title sponsor renewal
Italy’s Lega Serie A is in discussions with Italian telco TIM regarding the renewal of its title sponsorship of the league.
Endesa backs national esports team in Spanish Basketball Federation extension
Energy company Endesa has extended its sponsorship of the Spanish Basketball Federation (FEB) to include the governing body’s esports activities, as well at its national basketball teams.
Castore adds Melbourne Storm to Australian push in WH Sports-brokered deal
Australian National Rugby League (NRL) side Melbourne Storm has become the latest sports team to sign up emerging sportswear brand Castore as its kit supplier
Bepro joins Bologna as performance analysis provider
Football analysis provider Bepro has entered a multi-season agreement with Italian Serie A club Bologna to become the club’s ‘Official Performance Analysis Provider’.
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UCLA strikes wide-ranging partnership with Nike, Jordan Brand
The University of California, Los Angeles (UCLA) athletics department has announced that sports apparel giant Nike, and its subsidiary Jordan Brand, will become the Bruins' official athletic footwear, …
Football Association of Ireland reports €5.1m loss, commercial income of €15.7m
The Football Association of Ireland has approved its 2019 financial accounts, which showed a loss of €5.1m ($6.2m) along with commercial income of €15.7m.
Infront brokers İşbir Yatak deal with Turkish Volleyball Federation
The Turkish Volleyball Federation has signed up bedding retailer İşbir Yatak in a sponsorship contract brokered by the Turkish branch of sports marketing agency Infront.
National Lacrosse League, Wilson extend partnership for 2021 season
The National Lacrosse League has extended its partnership with Wilson Sporting Goods, naming the Chicago-based sports equipment manufacturer’s EvoShield line as its official supplier of performance-driven s…
St. Pauli adds to home-made kit offering with 11teamsports and Puma
German 2. Bundesliga club St. Pauli has added two new sponsors to assist the roll-out of its club-owned kit brand called DIIY
Stevenage focuses on women’s team in next phase of Burger King activation
English Football League club Stevenage FC has expanded its association with fast food giants Burger King to include sponsorship of the club’s women’s team.
Fanatics adds non-apparel expertise with WinCraft deal
Fanatics has further strengthened its position in the licensed sports merchandise marketplace by acquiring WinCraft
Orange connects with Tour de France until 2024
The Amaury Sport Organisation, organiser of the Tour de France, has extended its long-term association with telco Orange
Sky Sport takes sleeve branding position at Vodafone Warriors
New Zealand-based pay television broadcaster Sky Sport has strengthened its association with the National Rugby League’s Auckland-based Vodafone Warriors by taking a branding position on the club’s shi…
Round-Up: SA v England postponed, Breakdancing at Paris 2024, Discovery-JTBC golf tie-up, and more
The South Africa v England one-day international cricket series in South Africa was postponed, following concerns about the welfare of players and after reports of breaches of the bio-secure bubbles surrounding…
NHL Reverse Retro jersey collection proves immediate commercial success
The National Hockey League's new Reverse Retro jersey collection, which has been created in partnership with league partner adidas, has proven an immediate commercial success across a series of metrics
Austrian Bundesliga nets extension with Adidas as ball supplier
Austrian's top football league, the Austrian Bundesliga has signed an extension to its contract with global sportwear brand Adidas
Team Sunweb becomes Team DSM in new sponsorship deal
Pro Cycling's Team Sunweb will switch title sponsors to nutrition, health and sustainable living specialist DSM from 2021