Sponsorship & Marketing
SPFL signs off on multi-year spirits sponsorship
The Scottish Professional Football League has signed a multi-year sponsorship deal with distillery The Loch Lomond Group that grants its vodka brand Glen’s as an ‘Official Partner’ of the League.
G
LNR adds Brico Dépôt to pool of Top 14 sponsors
French DIY chain Brico Dépôt has become a sponsor of French rugby union’s Top 14 in a deal that will begin with this weekend’s round of matches.
T
Uber sponsors Eintracht Frankfurt in Bundesliga first
German Bundesliga football club Eintracht Frankfurt has signed up vehicle hire company Uber in a mid-season sponsorship deal to June 30, 2021
Randox signs long-term extension to Grand National title sponsorship
Global healthcare company Randox will title sponsor the Grand National steeplechase and the three-day Grand National Festival staged at Aintree Racecourse for another five years
Guaranteed Rate becomes NHL official mortgage partner
Leading retail mortgage lender Guaranteed Rate has become the National Hockey League's official mortgage partner as part of a United States-based agreement
DOSB extends with top-tier sponsor Sparkasse
German financial services group Sparkassen-Finanzgruppe has extended its top-tier sponsorship deal with the German Olympic Sports Confederation (DOSB)
Norwegian FA delivers 2. Divisjon title sponsorship renewal
The Norges Fotballforbund (NFF), Norway’s football federation, has extended a title sponsorship deal for the country’s third tier with PostNord, the Nordic postal services and logistics company.
ATP sanctions betting and fantasy sports sponsorships in key tournament categories
Tournament promoters in specific event categories on the ATP men’s professional tennis tour will be able to sell betting operator sponsorships from next year.
BT extends with Welsh Pro14 clubs, Saints sign up Cinch
UK telco operator BT has extended its sponsorship of the four professional rugby regions in Wales for a further three years
Manchester City embraces blockchain in Animoca Brands deal
Blockchain gaming company Animoca Brands has struck a licensing agreement with English Premier League side Manchester City
Ascot head of broadcast and digital Evans on the move
Miles Evans, head of broadcast, digital and content at Ascot Racecourse, has left the famous UK horse racing venue and rights-holder
Fuji Electric joins Suzuki Cup as official supporter in Sportfive-brokered deal
The Asean Football Federation has added Japanese electrical equipment company Fuji Electric to its sponsorship portfolio for the Suzuki Cup, in a deal brokered by the Sportfive agency
Fanatics, Lids expand college sports presence with Barnes & Noble Education partnership
US college bookstore operator Barnes & Noble Education (BNED) has entered into a long-term strategic partnership with leading online sports merchandise company Fanatics, and bricks and mortar retailer…
Pague Menos pharmacy chain joins CBF portfolio in second tier
The Brazilian Football Confederation has signed up pharmacy chain Pague Menos as a new sponsor of the country’s national football teams.
Digital pop culture platform Konbini sponsors Lyon in short-term deal
French digital pop culture website Konbini has become the media partner of French Ligue 1 club Olympique Lyonnais until the end of the 2020-21 season
Everton leverages Colombian links to sign Rushbet.co regional sponsorship
Premier League football club Everton has signed gambling platform Rushbet.co as its first regional sponsor in Colombia
Ticketmaster replaces SeatGeek as Sounders’ official ticketing partner
Major League Soccer's Seattle Sounders have announced that Ticketmaster has replaced SeatGeek as the team's official primary and resale ticketing platform