German financial services group Sparkassen-Finanzgruppe has extended its top-tier sponsorship deal with the German Olympic Sports Confederation (DOSB)
Another top-tier property for Kenya’s Standard Group in Olympics deal with Infront
Kenyan media company The Standard Group has agreed a deal with the Infront agency for free-to-air broadcast rights to the postponed 2020 summer Olympic Games in Tokyo
Global Athlete calls on TOP sponsors to back freedom of expression for athletes
Competitor-led movement Global Athlete has called on the sponsors of the International Olympic Committee (IOC) and International Paralympic Committee (IPC) to support its calls for greater freedom of expression…
Round-Up: Super Rugby AU searches for sponsor, America’s Cup to resume, Nadal encourages acceptance of Covid measures, and more
The Super Rugby AU competition is still searching for a title sponsor and a media-rights deal in the UK ahead of the 2021 season start on Friday - Sydney Morning Herald
Canal Plus eyes Formula 1, Top 14 extensions in France
Pay-television broadcaster Canal Plus is thought to be confident of extending existing deals in France for Formula One motor racing and Top 14 rugby union