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Digital pop culture platform Konbini sponsors Lyon in short-term deal

(Photo by Pascal Della Zuana/Icon Sport via Getty Images)

French digital pop culture website Konbini has become the media partner of French Ligue 1 club Olympique Lyonnais until the end of the 2020-21 season.

To mark the launch of the sponsorship, Olympique Lyonnais players wore the Konbini logo on their shirt sleeves during Saturday’s away match against OGC Nice (see photo) and will do so again for the home match against Nantes on Wednesday. The Konbini logo will also feature on the LED panels at the club’s Groupama Stadium for Wednesday’s match.

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