Sponsorship & Marketing

Football
Sponsorship & Marketing

Lega Serie A has been working to restructure its commercial and marketing operation over the last 12 months. In an exclusive interview, commercial director Michele Ciccarese outlines how sponsorship will take shape under the new structure.
Football
Sponsorship & Marketing

German Bundesliga club Werder Bremen has become the latest football club to sign international trading platform eToro as a sponsor
Esports
Industry Moves

DreamHack Sports Games, the company that creates esports leagues and tournaments for traditional sports leagues and properties, has recruited Scott Steedman as its chief commercial officer
Ice Hockey
Events

Belarus has been stripped of its hosting rights to ice hockey’s 2021 IIHF World Championship following increasing opposition – notably from sponsors – to the staging of the event in the Eastern European count…
Industry Moves

A new London-based sports and entertainment marketing agency called ‘The Space Between’ has been launched by former leading figures at two well-known sponsorship agencies.
Football
Sponsorship & Marketing

English Premier League club Southampton has signed up Hummel as its kit supplier from the start of the 2021-22 season
Ice Hockey
Sponsorship & Marketing

Major sponsors of the 2021 Ice Hockey World Championship in Belarus and Latvia have threatened to withdraw their support for the competition because of the recent human rights record of Belarus
Motorsport
Sponsorship & Marketing

The FIA World Rally Championship (WRC) has signed up watchmaker TW Steel as a sponsor
Football
Sponsorship & Marketing

Carlo Pozzali, one of the co-founders of MP & Silva and also a former IMG and Sportfive executive, has invested in the Entourage talent management and sports marketing agency
Football
Sponsorship & Marketing

Food wholesaler Perfection Fresh Australia has signed a two-year sponsorship with Football Australia’s ‘MiniRoos’ grassroots programme in support of its Qukes baby cucumber brand. T
Mixed Martial Arts
Licensing & Merchandising

The Ultimate Fighting Championship has entered into a multiyear partnership with US online clothing retailer Zappos
Esports
Sponsorship & Marketing

Supermarket chain Aldi has taken its first steps into the esports market in France through 'official partner' deals with esports organisations Team Vitality and Solary, as well as the French League of…
Curling
Sponsorship & Marketing

Tyre manufacturer BKT Tires and Canada-based tyre retailer OK Tire have been named as the joint title sponsor of this year’s World Men’s Curling Championship, which will take place in Calgary in the Can…
Ice Hockey
Sponsorship & Marketing

The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Events

Chinese conglomerate Suning is looking to sell a stake of up to 40 per cent in its Italian Serie A football club Inter Milan, and is in talks with UK-based private equity firm BC Partners - Reuters/CNA Adi
Baseball
Licensing & Merchandising

Rare trading card of late Hall of Famer sold for $5.2m.
Esports
Sponsorship & Marketing

Esports organisation G2 Esports has signed an agreement with global sportswear manufacturer Adidas
Basketball
Sponsorship & Marketing

The National Basketball Association's Philadelphia 76ers have struck a multiyear partnership with American mobile giant Verizon, which has been designated the exclusive mobile 5G partner for the team.