Esports organisation G2 Esports has signed an agreement with global sportswear manufacturer Adidas
Eredivisie enters esports sector with launch of new league
The Dutch Eredivisie has become the latest major European football league to launch its own esports competition.
Former adidas marketing chief McCammon and Fnatic’s Sleijffers join Excel Esports
UK-based esports organisation, Excel Esports, has appointed adidas’ former director of global marketing Robin McCammon to be its chief commercial officer while Wouter Sleijffers, a former chief executive o…
Nikko AM lists Asia’s first esports and gaming fund
Japan’s Nikko Asset Management has launched an exchange-traded fund in Hong Kong aiming to tap into the growth of the computer games and esports industry.
Renault moves into professional esports sector
French automotive manufacturer Renault and its Renault Sports Racing division have expanded into the esports market by entering into a partnership with professional outfit Team Vitality.