Esports organisation G2 Esports has signed an agreement with global sportswear manufacturer Adidas
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Michael Jordan takes jump into esports with aXiomatic Gaming investment
Michael Jordan is the latest sports icon to invest in esports. The NBA legend and Charlotte Hornets owner has become a minority owner of aXiomatic Gaming, the parent company of Team Liquid.
Bailey takes up sponsorship role at Misfits Gaming
Professional esports organisation Misfits Gaming has hired Matt Bailey as its senior director of sponsorship sales and services
HyperX extends naming rights deal for the Esports Arena Las Vegas
Gaming technology brand HyperX has extended its exclusive naming rights agreement for the HyperX Esports Arena Las Vegas located on the Las Vegas strip
Le Coq Sportif steps into esports market with GameWard
French sportswear brand Le Coq Sportif has made its first step into the esports market by acquiring the kit supply rights at French esports club GameWard