G2 Esports

The G2 Esports organisation has recruited Alban Dechelotte, previously Riot Games’ head of partnerships and business development in Europe, the Middle East and Africa, as general manager.

Guild Esports, the esports organisation that boasts David Beckham as an investor-influencer, has signed consumer technology brand Samsung as its official display partner in the UK and Ireland

The Professional Fighters League mixed martial arts organisation and the G2 Esports organisation have become the latest sports properties to delve into the world of non-fungible tokens (NFTs) through agreements…

Sportswear giant Adidas has partnered with G2 Esports in an effort to learn how it can become an authentic part of gaming culture. Callum McCarthy examines the strategy behind the deal.

Esports organisation G2 Esports has signed an agreement with global sportswear manufacturer Adidas

Luxury car brand BMW has signed sponsorship agreements with five of the world’s leading esports teams.

Esports organisation G2 Esports has renewed its sponsorship deal with gaming monitor provider AOC

Alibaba co-founder Joseph Tsai has become a minority investor in G2 Esports, one of the top European esports teams, through a $10m (€9m) investment in the organisation.