G2 Esports

Esports
Industry Moves

Alban Dechelotte has been promoted to chief executive of the G2 Esports organisation, with Sabrina Ratih joining as chief operating officer and Philippe Adam stepping up as chief financial officer
Esports
Fan Engagement

Berlin-based esports team G2 Esports is the most influential overseas esports outfit on Chinese social media platforms, according to the latest edition of the Esports Red Card Report by digital agency…
Esports
Industry Moves

The G2 Esports organisation has recruited Alban Dechelotte, previously Riot Games’ head of partnerships and business development in Europe, the Middle East and Africa, as general manager.
Esports
Sponsorship & Marketing

Guild Esports, the esports organisation that boasts David Beckham as an investor-influencer, has signed consumer technology brand Samsung as its official display partner in the UK and Ireland
Esports
Sponsorship & Marketing

The Professional Fighters League mixed martial arts organisation and the G2 Esports organisation have become the latest sports properties to delve into the world of non-fungible tokens (NFTs) through agreements…
Esports
Esports

Sportswear giant Adidas has partnered with G2 Esports in an effort to learn how it can become an authentic part of gaming culture. Callum McCarthy examines the strategy behind the deal.
Premium
Esports
Sponsorship & Marketing

Esports organisation G2 Esports has signed an agreement with global sportswear manufacturer Adidas
Esports
Sponsorship & Marketing

Luxury car brand BMW has signed sponsorship agreements with five of the world’s leading esports teams.
Esports
Sponsorship & Marketing

Esports organisation G2 Esports has renewed its sponsorship deal with gaming monitor provider AOC
Esports
Esports

Alibaba co-founder Joseph Tsai has become a minority investor in G2 Esports, one of the top European esports teams, through a $10m (€9m) investment in the organisation.