G2 Esports
Adidas dips a toe into esports with effervescent ‘ocelote’ as its guiding star
Sportswear giant Adidas has partnered with G2 Esports in an effort to learn how it can become an authentic part of gaming culture. Callum McCarthy examines the strategy behind the deal.
Adidas takes further step into gaming sector with G2 Esports
Esports organisation G2 Esports has signed an agreement with global sportswear manufacturer Adidas
BMW signs with multiple esports teams in ‘milestone’ alliance
Luxury car brand BMW has signed sponsorship agreements with five of the world’s leading esports teams.
AOC extends backing of G2 Esports
Esports organisation G2 Esports has renewed its sponsorship deal with gaming monitor provider AOC
Alibaba co-founder Tsai invests $10m in G2 Esports
Alibaba co-founder Joseph Tsai has become a minority investor in G2 Esports, one of the top European esports teams, through a $10m (€9m) investment in the organisation.