Sponsorship & Marketing

Winter Sports
Sponsorship & Marketing

The EA7 sports brand of fashion house Emporio Armani has been named as the main sponsor of the 2021 FIS Alpine World Ski Championships.
Sponsorship & Marketing

Marketing and sponsorship agency Onside has published its annual Irish Sponsorship Industry Survey report, which indicates 2020 saw the Irish sponsorship market shrink by €54m ($65.5
Events

Fifa is offering Visa credit card holders in Qatar access to a special presale of Club World Cup tickets, for the competition that starts on February 4
Football
Licensing & Merchandising

Uefa and the Team Marketing agency have initiated the process to invite offers for licensing rights across four more categories for the 2021-24 club competitions cycle
Football
Sponsorship & Marketing

AC Milan have become the latest football club to sign up with fan engagement platform Socios.com
Football
Licensing & Merchandising

Mirko Hellweg has become the second long-serving commercial executive to be leaving Schalke 04, bringing down the curtain on just under two decades at the Bundesliga club
Esports
Licensing & Merchandising

The IMG agency has worked with Epic Games to enable 23 football clubs to appear in the publisher’s popular Fortnite title.
Ice Hockey
Sponsorship & Marketing

The National Women’s Hockey League has announced a strategic partnership with OOFOS, which has been designated the league's official recovery footwear sponsor of the league's 2021 season.
Esports
Sponsorship & Marketing

Payment services brand Mastercard has renewed its sponsorship of the Northern League of Legends Championship (NLC) in a deal with esports company ESL Gaming.
Ice Hockey
Sponsorship & Marketing

Canadian food delivery service SkipTheDishes has announced a multiyear Canadian partnership with the National Hockey League, in which the company has been designated the official food delivery app of the…
Basketball
Sponsorship & Marketing

Spanish bank Unicaja Banco will act as the joint main sponsor of Spanish basketball’s Copa del Rey cup competition for the upcoming event in February.
Football
Sponsorship & Marketing

Lega Serie A has been working to restructure its commercial and marketing operation over the last 12 months. In an exclusive interview, commercial director Michele Ciccarese outlines how sponsorship will take shape under the new structure.
Football
Sponsorship & Marketing

German Bundesliga club Werder Bremen has become the latest football club to sign international trading platform eToro as a sponsor
Esports
Industry Moves

DreamHack Sports Games, the company that creates esports leagues and tournaments for traditional sports leagues and properties, has recruited Scott Steedman as its chief commercial officer
Ice Hockey
Events

Belarus has been stripped of its hosting rights to ice hockey’s 2021 IIHF World Championship following increasing opposition – notably from sponsors – to the staging of the event in the Eastern European count…
Industry Moves

A new London-based sports and entertainment marketing agency called ‘The Space Between’ has been launched by former leading figures at two well-known sponsorship agencies.
Football
Sponsorship & Marketing

English Premier League club Southampton has signed up Hummel as its kit supplier from the start of the 2021-22 season
Ice Hockey
Sponsorship & Marketing

Major sponsors of the 2021 Ice Hockey World Championship in Belarus and Latvia have threatened to withdraw their support for the competition because of the recent human rights record of Belarus