Marketing and sponsorship agency Onside has published its annual Irish Sponsorship Industry Survey report, which indicates 2020 saw the Irish sponsorship market shrink by €54m ($65.5
Paris 2024 selects eight agencies to support domestic sponsorship sales
Organisers of the Paris 2024 Olympic and Paralympic Games have selected eight sports marketing agencies to find international brands for the events' domestic sponsorship programme
Under Armour continues rapid scale-down in sponsorship spend
US sports brand Under Armour has massively cut its long-term sponsorship obligations and halved its obligations overall as the sport brand turns away from expensive kit supplier contracts
Birmingham 2022 outlines legacy plan, CGF begins CEO search
The Organising Committee for the Birmingham 2022 Commonwealth Games has revealed its legacy plan, including an ambition to become the first ever carbon-neutral Games
Severn Trent to help Birmingham 2022 deliver first carbon-neutral Games
The organisers of the Birmingham 2022 Commonwealth Games have announced ambitions to deliver the first ever carbon-neutral Games after signing water utility company Severn Trent to the event's portfolio…