Lega Serie A has been working to restructure its commercial and marketing operation over the last 12 months. In an exclusive interview, commercial director Michele Ciccarese outlines how sponsorship will take shape under the new structure.
Women’s Super League title sponsorship reinforces Barclays’ status as ‘financial partner of football’
Barclays global head of sponsorships and media, Tom Corbett, tells Adam Nelson why the bank has stepped up its association with football by signing a record-breaking title partnership with the Women's Super League.
Italian job | Historic shift for Serie A as aggressive IMG ousts MP & Silva
Frank Dunne reveals the inside story of IMG's triumphant bid for Serie A international rights and how the agency now plans to monetise its property.
Arsenal joins Real Madrid on Therabody’s sponsorship roster
Technology-based wellness brand Therabody has become the ‘Official Tech Wellness and Recovery Partner’ of Premier League club Arsenal.
VivoPower teams up with Spurs in sustainable energy sponsorship
Sustainable energy solutions brand VivoPower International has become the ‘Official Battery Technology Partner’ of Premier League club Tottenham Hotspur until the end of the 2021-22 season.
Bitci.com signs three-year back-of-shirt deal with Real Betis
Spanish LaLiga club Real Betis and the Turkish blockchain technology company Bitci.com have signed a new sponsorship agreement for the next three years.
Under the deal, Bitci
FA cleans up with Dettol across elite and grassroots properties
Disinfectant brand Dettol has become the English Football Association’s ‘Official Hygiene Partner’ in a wide-ranging deal across various FA properties.
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