Supercoppa Italiana

Broadcast rights to Italian football’s Coppa Italia and Supercoppa Italiana from 2021-22 to 2023-24 have been acquired by a string of agencies and broadcasters in different international markets.

Lega Serie A has accepted offers for broadcast rights to the Coppa Italia and Supercoppa Italiana in the Balkan region and also the Americas, excluding the US, from 2021-22 to 2023-24

Lega Serie A has been working to restructure its commercial and marketing operation over the last 12 months. In an exclusive interview, commercial director Michele Ciccarese outlines how sponsorship will take shape under the new structure.

Lega Serie A has struck a deal giving technology giant Sony’s PS5 games console the title sponsorship rights around the 2020 Supercoppa Italiana.

Soft drinks group Coca-Cola has acquired the title sponsorship rights to Italian football’s main cup competition, the Coppa Italia, having surveyed the territory as title sponsor of the 2019 Supercoppa I…

Coca-Cola’s modest investment in the title rights to Italy’s 2019 Supercoppa appears to have been so successful that the US beverage company is in advanced negotiations for a deal covering the country’s main domestic cup, the Coppa Italia.

Lega Serie A, the body that oversees Italian football’s top-tier Serie A, is contemplating the expansion of its Supercoppa tournament to a four-team ‘Final Four’ competition, it is claimed. A

Lega Serie A, the top division of Italian club football, has announced that it will return to Saudi Arabia to stage this year’s edition of its Supercoppa Italiana.

UsigRai, the journalists’ union of public-service broadcaster Rai, and the Italian division of Amnesty International have stepped up their pressure on Italian football stakeholders regarding the staging o…