Sponsorship & Marketing
Padres, Petco extend ballpark naming rights agreement
Two-year extension also includes new partnerships with Machado, Tatis Jr.
Brydens Lawyers calls for removal of its decals from NBL matches
Brydens Lawyers, a major sponsor of Australian sport, has called for its sponsorship decals to be removed from the basketball court of the Sydney Kings because players are slipping on the surface
New sponsor Royal London to fund women’s Lions feasibility study
The British and Irish Lions have signed up insurance firm Royal London to their sponsorship portfolio
F1 grants Pirelli another year after delay in regulation changes
Formula One Group has added a year to its sponsorship agreement with tyre manufacturer Pirelli
Mr Price Sport signs Team South Africa kit deal for Olympic and Commonwealth Games
South African sportswear retailer Mr Price Sport has become the official technical sponsor of Team South Africa in a four-year deal that will take in the Tokyo 2020 Olympic and Paralympic Games and the…
Round-Up: Lions ‘turn down’ Rugby Australia offer, Arsenal lose £48m, Decathlon China partners with Alibaba Cloud, and more
The British and Irish Lions turned down an offer by Rugby Australia to host this summer's tour against South Africa, according to the BBC
Four French federations pay compensation after snubbing Le Coq Sportif for Paris 2024
Four of France’s flagship national sport federations have opted to utilise their own kit suppliers at the Paris 2024 Olympics rather than Le Coq Sportif, the central kit supplier signed up by the Paris 2…
Ringier seeks new Challenge League title sponsor as Brack.ch signals exit
Swiss e-commerce company Brack.ch has decided not to extend its long-running title sponsorship of the Challenge League, the second-highest division in Swiss club football
Delhi Capitals extend with co-owner JSW Group as title sponsor
Cricket's Indian Premier League franchise Delhi Capitals has signed a deal to make its co-owners JSW Group the team's principal sponsor
Shimano extends Giro backing, Banca Ifis sponsors Italian classics
Japanese bicycle component manufacturer Shimano has renewed its support of the Giro d’Italia cycling event after extending an agreement with race organiser RCS Sport.
World Sailing adds Musto as official clothing partner
Performance clothing brand Musto has signed a five-year sponsorship deal with World Sailing
NBA secures Clorox, Bally’s partnerships
Cleaning products brand Clorox has been named the official cleaning partner of the National Basketball Association and Women’s National Basketball Association in a multiyear agreement.
Chiefs strike field naming rights deal with GEHA
Insurer expands its tie to NFL team in decade-long venue pact
European brands targeted for Conmebol qualifiers virtual advertising
Market Sport Latam, the marketer of the TV advertising rights to South American qualifiers for the 2022 Fifa Men’s World Cup in Qatar, has agreed a deal with Israeli online sponsorship company Stads t…
Sebastian Page | Son’s success underlines enduring value of Asian players for European football
Sebastian Page, account director at CSM Hong Kong, says Tottenham Hotspur's Son Heung Min's on-and-off-pitch success underlines the special value of Asian stars in European football
Puma doubles up State of Origin presence with NSW Blues deal
Sportswear brand Puma will kit out both Australian rugby league’s State of Origin representative sides in 2021, adding the NSW Blues to its recently-signed agreement with the Queensland Maroons.
Instacart to sponsor Nascar Cup Series race at Phoenix Raceway
Online grocery platform Instacart has been announced as the title sponsor for Phoenix Raceway's Nascar Cup Series race on March 14.
The race will be officially called the Instacart 500.
Round-Up: Man Utd financials show Covid hit, KBO salaries drop, HK presses ahead with cycling Nations’ Cup, and more
The impact of the pandemic on football club finances was underlined again as Manchester United reported its second quarter results. United's matchday revenue was down 96 per cent year-on-year