Japanese bicycle component manufacturer Shimano has renewed its support of the Giro d’Italia cycling event after extending an agreement with race organiser RCS Sport.
Sardinia to host ‘Big Start’ as Giro retains Italian character for centenary edition
Giro d’Italia organiser RCS Sport today (Wednesday) confirmed that the island of Sardinia will host the ‘Big Start’ of the 2017 race, which marks the centenary edition of the cycling ‘Grand Tour’.
Priority sectors outlined for ‘purpose-led’ UCI Cycling World Championships sponsors
Organisers of the 2023 UCI Cycling World Championships and the recently-appointed Inside Edge agency have prioritised ‘purpose-led’ sponsorship deals as they start to go to market with the commercial off…
Discovery secures global Giro d’Italia rights deal to 2025
Discovery, the international broadcaster that owns Eurosport, has secured an exclusive, international rights deal for the Giro d’Italia cycling race from 2021 to 2025.
IMG retains Giro d’Italia international rights in long-term renewal
International broadcast rights to the Giro d’Italia, one of cycling’s three Grand Tours, have been retained by the IMG agency in a new five-year agreement.