Sponsorship & Marketing
Infront brokers supplier deals with Victor and Yonex for BWF major events
Badminton equipment brands Victor and Yonex will supply the Badminton World Federation’s flagship events from 2022 to 2025.
AFC resets revenue expectations with FMA as sales drag on
The first events of the Asian Football Confederation’s 2021-24 commercial cycle began last week with media rights coverage gaps in Japan and most of the Middle East and North Africa, and only a couple o…
Toyota renews sponsorship of Giro d’Italia and other Italian cycling classics
Automotive manufacturer Toyota has renewed its agreement as the official car of the cycling classics organised by RCS Sport.
This includes the Giro d’Italia, which this year will begin on May 8.
Tribus maintains time is up on Liverpool sponsorship after ESL controversy
The fallout from the collapse of the European Super League concept continues with luxury watchmaker Tribus choosing to end its sponsorship of Premier League club Liverpool
World RX commercial entity established with Dirks named executive director
A new Munich-based commercial entity has been established to promote and manage the commercial aspects of the FIA World Rallycross Championship with Arne Dirks, previously managing director of German basketball’s B…
JM Finn names stand in new deal with Surrey Cricket
Surrey County Cricket Club has extended and expanded its sponsorship contract with wealth management firm JM Finn
Vietcontent to manage SEA Games commercial rights
Vietnamese agency Vietcontent has been appointed to manage the media and sponsorship rights for this year’s Southeast Asian Games.
Airbnb launches $1m Olympic athlete travel programme
Olympic TOP sponsor Airbnb has launched a plan to provide elite athletes, Olympians and Paralympians with Airbnb accommodation credits
FC Cincinnati secures naming rights deal with Total Quality Logistics
Major League Soccer's FC Cincinnati will soon play at TQL Stadium after securing a naming rights deal with Ohio-based national freight brokerage firm Total Quality Logistics
Confidence returning to European sponsorship industry, says ESA survey
European sponsorship industry confidence has reached its highest level since the European Sponsorship Association (ESA) began tracking sentiment at the start of the Covid-19 pandemic last year
Thunder seeks new arena naming rights partner
The National Basketball Association's Oklahoma City Thunder is seeking a new arena naming rights partner after Chesapeake Energy Corp
UFC to build Howler Head’s presence in whiskey market
The Ultimate Fighting Championship has opened up a new sponsorship category after agreeing a multi-year deal with Howler Head Whiskey
DS Automobiles to sponsor Italian golf events in Infront-brokered deal
The Italian Golf Federation (FIG) has signed a three-year sponsorship with DS Automobiles, making the French premium car brand the new title sponsor of the Italian Open
Warwickshire added to Dafabet’s cricket portfolio
Warwickshire County Cricket Club has signed up gambling platform Dafabet as a new sponsor
NFL, Disney unveil co-branded Junk Food Clothing apparel line
The National Football League and Walt Disney Co. have partnered with vintage T-shirt company Junk Food Clothing to create a capsule collection ahead of next week's NFL Draft.
PFL secures DraftKings, Twitter partnerships
The Professional Fighters League has secured a double commercial boost by striking a sportsbook partnership with leading US gaming operator DraftKings and a content agreement with social media platform…
Estate of Kobe Bryant parts ways with Nike
Late NBA superstar's widow unable to reach new deal with brand
Amstel deal with Nadal aligns with parent Heineken’s ‘lifestyle’ beer strategy
Spanish tennis player Rafael Nadal has signed a three-year global endorsement deal with ‘lifestyle’ beer brands Amstel Ultra and Amstel 0.0 – the first beer sponsorship agreed by the player.
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