Sponsorship & Marketing
Sponsorship & Marketing

Leading US gaming operator FanDuel has expanded its relationship with The Ringer to become the exclusive sports betting partner of the multimedia sports and pop culture content hub.
College Sports
Sponsorship & Marketing

The Learfield IMG College agency and sports and entertainment consulting firm Elevate Sports Ventures have announced a strategic partnership designed to deliver new revenue growth opportunities across …
Football
Sponsorship & Marketing

Football's Swiss Super League has secured a renewal with its long-term sponsor, telco Swisscom, in a deal brokered by marketing agency Ringier Sports
Football
Sponsorship & Marketing

UK-based sportswear brand Umbro has signed a long-term contract to become the kit supplier of German 3. Liga team Dynamo Dresden, in a deal brokered by the Sportfive agency
Finance & Law

Endeavor’s initial public offering will generate funds to provide “flexibility” over how the business is run, pay down debt and enable further acquisitions, according to Mark Shapiro, president at the s…
American Football
Sponsorship & Marketing

Socios.com has signed its first deal with the NHL's New Jersey Devils as the fan token business is investing in a $50m US expansion plan targeting the five main sport leagues. Matthew Glendinning reports.
Cricket
Licensing & Merchandising

The International Cricket Council is inviting expressions of interest for qualified third-party companies to develop and launch a digital collectibles platform for global cricket fans
Motorsport
Sponsorship & Marketing

Valentino Rossi’s VR46 motorbike racing team will be backed by oil and natural gas company Saudi Aramco as its main sponsor, as the brand continues to build its presence in motorsport.
Rugby Union
Sponsorship & Marketing

The British and Lions has signed up menswear retailer T.M. Lewin as a sponsor of its 2021 tour of South Africa. As official formal wear partner, T.M
Rugby Union
Sponsorship & Marketing

Premiership Rugby club Wasps has signed a club-record technical and retail deal with Danish sportswear brand Hummel
Football
Sponsorship & Marketing

Japanese video game developer Konami has strengthened its Italian football portfolio by agreeing a wide-ranging deal with Serie A club Napoli
College Sports
Licensing & Merchandising

Boston College has followed up a wide-ranging footwear and apparel partnership with New Balance by bringing in Adidas to outfit its football program.
Esports
Sponsorship & Marketing

Sports talent and marketing agency MediaCom has launched a full-service practice dedicated to esports and gaming
Football
Sponsorship & Marketing

South American football's governing body Conmebol has extended its deal with television manufacturer TCL Electronics as sponsor of international men's competition, the Copa América.
Esports
Sponsorship & Marketing

ESL Gaming, the world’s largest esports event organiser, has renewed its showpiece sponsorship contract with technology giant Intel.
Football
Sponsorship & Marketing

Scottish Premiership champions Rangers have included branding on two of the stands at their home stadium in a wider sponsorship deal with Biowave, the US-based pain relief technology firm
Athletics
Sponsorship & Marketing

Consumer goods giant Unilever has launched a campaign to support Olympic champion middle-distance runner Caster Semenya in her latest effort to overturn a controversial ruling by World Athletics.
Football
Sponsorship & Marketing

Campeonato Brasileiro Série A football club Flamengo has signed a shirt sponsorship deal with e-commerce and financial services firm Mercado Livre.