World RX commercial entity established with Dirks named executive director

A new Munich-based commercial entity has been established to promote and manage the commercial aspects of the FIA World Rallycross Championship with Arne Dirks, previously managing director of German basketball’s Brose Bamberg, named executive director.

Rallycross Promoter GmbH will sit alongside WRC Promoter, the commercial arm of the FIA World Rally Championship that was recently appointed by the International Automobile Federation (FIA), following the early termination of the IMG agency’s deal to promote the World Rallycross Championship.