Red Bull

Sharon Fuller has stepped down from her role as global head of central content creation at Red Bull to start a new position as chief content officer for the eSkootr Championship (eSC), the world’s first r…

A new Munich-based commercial entity has been established to promote and manage the commercial aspects of the FIA World Rallycross Championship with Arne Dirks, previously managing director of German basketball’s B…

Dorna Sports, series rights-holder and promoter of MotoGP, has signed up Red Bull as title sponsor of its Australian Grand Prix

Head of Commercial, Partnership Development Formula 1, Global Head of Central Content Creation Red Bull, Chair Rugby League World Cup 2021, Senior Campaign Manager (Europe) DAZN, Global People Director Sail GP, Founder/Chair and Managing Director Kinsey Sears

London-based investor Lindsell Train has increased stakes in sports and entertainment companies including Manchester United, Disney and World Wrestling Entertainment - Financial Times

English rugby’s governing body, the Rugby Football Union, has added energy drink Red Bull to its sponsorship portfolio.

The Toro Rosso Formula 1 team, the junior outfit of Red Bull Racing, has formally completed its rebrand, becoming Scuderia AlphaTauri

Extreme E, the new electric off-road SUV racing series scheduled to launch in 2021, has recruited Red Bull executives Kester Wilkinson and Nina Dreier as events manager and marketing manager, respectively

Japanese automotive manufacturer Honda will continue to supply Formula 1 engines until at least the end of the 2021 season after agreeing extended deals with Red Bull and Toro Rosso

Dorna Sports, promoter of MotoGP, has furthered the motorcycling championship’s Austrian connections with the Red Bull Ring extending its race deal and KTM recommitting as a manufacturer partner.

Energy drinks giant Red Bull has cut short the 2019 season of its Air Race World Championship after electing to scrap the series beyond this year