English rugby’s governing body, the Rugby Football Union, has added energy drink Red Bull to its sponsorship portfolio.
Premiership Rugby appoints Turnstile to value sponsorship assets
Premiership Rugby has appointed the Turnstile valuation agency to work alongside the league’s commercial team to value its sponsorship offerings as part of a broader review of its commercial programme.
MLR signs with PT SportSuite to transform digital media properties
Major League Rugby has partnered with digital media company PT SportSuite for a multi-platform agreement designed to transform the start-up league’s digital media properties.
Sponsorship, perimeter advertising agency launched by ex-Sportseen LLP director
A new sports marketing agency, Global Sports Media, has been launched in London by former Sportseen LLP sales director Robert Dyan
RFU eyes broadcast deal for women’s top-tier league
The Rugby Football Union is actively seeking a domestic broadcaster for the top-tier women’s Premier 15s league.