F1 team Toro Rosso completes rebrand as AlphaTauri

The AT01, Alpha Tauri's car for its inaugural F1 season (Photo by Andreas Rentz/Getty Images for AlphaTauri)

The Toro Rosso Formula 1 team, the junior outfit of Red Bull Racing, has formally completed its rebrand, becoming Scuderia AlphaTauri.

The team has been known as Toro Rosso – Italian for ‘Red Bull’ – since its inception in 2006, but will race under the new name from the start of the 2020 F1 season, which begins on March 15 with the Australian Grand Prix. It will compete as Alpha Tauri Honda, with the Japanese carmaker supplying the engines, as it does for the primary Red Bull Racing team.

The change allows the Austria-based Red Bull conglomerate to use the title sponsorship of its second team to promote AlphaTauri, the fashion brand which it launched in 2016.

Joint-team principals Franz Tost and Helmut Marko have also confirmed that the switch will see AlphaTauri no longer treated as the ‘junior’ team, but as a sister counterpart to Red Bull Racing. 

Tost said the team would be targeting a top-five finish in this year’s constructers’ championship, having finished in sixth place in 2019.

AlphaTauri revealed its first car design, the AT01, at a launch event in Salzburg last week, showing off a blue and white livery with the AlphaTauri fashion brand’s logo emblazoned on the side.