Lotti named CEO of rebranded TCR International Series

Organisers of the new TC3 International Series have opted to rebrand the touring car motor racing championship as the TCR International Series and appointed Marcello Lotti as chief executive as the series gears up for its inaugural season.

Due to launch in 2015, TCR has been formed with an emphasis on affordability and as a means to bridge the gap to the World Touring Car Championship. The inaugural TCR calendar will consist of 12 race weekends, combining a mixture of well-known circuits with a number of new venues. The first race of the series will be held in Sepang, Malaysia on March 29.

Ahead of the new season, organisers have opted to rebrand TC3 as the TCR International Series in order to better reflect the technical category of the series and avoid confusion with other championships.

In addition, former World Touring Car Championship (WTCC) general manager Lotti has been named as chief executive and will oversee the new series. Lotti has been involved with the development of TCR from the outset.

“We have decided on the change of name of the series to TCR that will create a strong and personal identity for the new series,” Lotti said. “In addition, the name change will avoid any potential confusion with other touring car championships and series that might suggest pre-arranged hierarchies.

“The name TC3 has been chosen to introduce the technical concept of a global touring car category, based on production cars, that was affordable to private teams and drivers and inspired by the existing GT3 concept.”

Following the opening event in Malaysia, TCR will travel to various circuits around the world. Venues in China, Spain, Portugal, Italy, Austria, Russia, Argentina, Chile, Singapore and Thailand will all stage a TCR event. A host venue for the final race of the season will be announced in due course.