Sponsorship & Marketing
Young Boys retain Valiant as Premium Partner
Swiss Super League club BSC Young Boys has extended its sponsorship agreement with Valiant, the Swiss financial services provider
UFC joins Socios.com as fan token offering expands in the US
Blockchain provider Chiliz has signed up the Ultimate Fighting Championship mixed martial arts organisation to launch UFC fan tokens on the mobile app Socios.com
Mexican Football Federation unveils marketing campaign exclusively for US fans
The Mexican Football Federation, known domestically as Federaciòn Mexicana de Futbol (FMF), has unveiled its first marketing campaign developed exclusively for fans of the Mexico men's national team i…
FedEx delivers upgrade from Europa League to Champions League sponsor
Delivery services specialist FedEx will step up to become a sponsor of the Uefa Champions League across the 2021-24 cycle
KIN Partners lands Real Madrid commercial sales deal
London-based sports talent and commercial management agency KIN Partners has been appointed by Real Madrid to serve as a commercial sales partner for the Spanish LaLiga club
Under Armour posts sharply improved financial report
Both revenue and earnings for embattled company beat analyst expectations
Rangers renew 32Red shirt sponsorship with heightened exposure for Unibet
Newly-crowned Scottish Premiership champions Rangers have renewed a shirt sponsorship agreement with Kindred Group, the betting operator that houses the 32Red and Unibet brands
Lavazza renews with Ascot Racecourse for three more years
Coffee brand Lavazza has renewed its long-standing sponsorship relationship with the UK’s Ascot Racecourse.
Tokyo Time to produce exclusive headwear for One Championship
Singapore-based mixed martial arts promotion One Championship has agreed a licensing deal with headwear brand Tokyo Time, providing it with limited edition hats and beanies
Castore continues expansion with McLaren Racing deal
Formula 1’s McLaren Racing has signed up UK-based sportswear supplier Castore to its sponsorship portfolio.
DHL continues to develop rugby presence in South Africa
South Africa’s Western Province Professional Rugby has extended its sponsorship contract with global logistics firm DHL.
ESL follows Intel renewal with extension and expansion of DHL deal
Logistics company DHL has extended its official logistics partner contract with esports organisation ESL Gaming
Umbro adds Ospreys to growing rugby portfolio
British sportswear brand Umbro has further enhanced its rugby union portfolio by agreeing a new five-year deal with Welsh Pro14 team Ospreys
Sponsorship left out of European Super League rights equation
Champions League sponsors and major agencies were not consulted ahead of the European Super League’s failed launch last month
Maurice Lacroix watch brand added to World Triathlon portfolio
Swiss watchmaker Maurice Lacroix has become the new official timekeeper of the World Triathlon Championship Series in a two-year deal
WNBA, Google secure expansive ESPN-focused partnership
The Women’s National Basketball Association has announced a wide-ranging multiyear partnership with American-based multinational technology giant Google, which has been designated a top-tier WNBA Changemaker s…
Phoenix Suns’ Gorilla signs inaugural US pro sports team mascot apparel deal
The Phoenix Suns' Gorilla has become the first professional sports mascot in the United States to secure an endorsement deal.
Olive, Liga Stavok to sponsor NHL Stanley Cup Playoffs Bracket Challenge
US automobile insurance company Olive and Russian gaming operator Liga Stavok have been brought in as new sponsors of the National Hockey League's 2021 Stanley Cup Playoffs Bracket Challenge.