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Mexican Football Federation unveils marketing campaign exclusively for US fans

The Mexican Football Federation, known domestically as Federaciòn Mexicana de Futbol (FMF), has unveiled its first marketing campaign developed exclusively for fans of the Mexico men's national team in the United States.

The “Somos Locales" campaign, set to debut on the Mexican-American holiday Cinco de Mayo (May 5), comes ahead of the start of Mexico's annual US tour, which will kick off on May 29 with a friendly against Iceland at AT&T Stadium in Arlington, Texas.

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