Sponsorship & Marketing
Borussia Dortmund renews China regional beer sponsorship with Würenbacher
German Bundesliga club Borussia Dortmund (BVB) has renewed its regional sponsorship deal for China with beer brand Würenbacher.
The new deal covers two seasons, 2021-22 and 2022-23.
BMW i signs Berlin ePrix title sponsorship
BMW i, the sustainability focused sub brand of automotive manufacturer BMW, will be the title sponsor of the 2021 Berlin ePrix
Racing League looks to engage new audiences and reduce dependence on betting levy
Ahead of the start of the inaugural season of the Racing League, SportBusiness looks at how the new competition is looking to achieve "positive disruption" in the UK horse racing market, as well as reduce the sport's dependency on the Horse Racing Betting Levy. Matthew Williams reports.
Celly joins growing AC Milan portfolio
Italian Serie A club AC Milan has signed the Italian smartphone accessories brand Celly as a new sponsor
PFL partners with HotelPlanner
The Professional Fighters League has partnered with travel technology company HotelPlanner to become the organization's official hotel booking partner.
Johor Darul Ta’zim agrees deal with Aston Martin Racing Asia
Malaysian Super League football team Johor Darul Ta’zim FC (JDT) has struck a deal with Aston Martin Racing Asia that will see British car manufacturer release JDT-themed cars.
Rangers make Vitality latest sponsorship addition
Scottish Professional Football League club Rangers has signed up insurance company Vitality as a sponsor
Wolves unite with Evil Geniuses as owner Fosun takes minority stake
Wolverhampton Wanderers has agreed a wide-ranging tie-up with Evil Geniuses through which the English Premier League football club’s owner, Chinese conglomerate Fosun, has acquired a minority stake in t…
Therabody makes esports play with NRG in Excel-brokered deal
Technology wellness company Therabody has signed as the ‘Official Recovery Partner’ of competitive esports team NRG and its Overwatch team the San Francisco Shock.
Deloitte European football study: Covid sparked 13-per-cent market contraction
The Covid-19 pandemic resulted in the European football market contracting 13 per cent to overall revenues of €25.2bn ($29.9
Oracle secures Warriors practice facility naming rights
The Golden State Warriors have expanded their long-running partnership with American multinational computer technology company Oracle to include the naming rights to the National Basketball Association…
Houston Rockets bring in Credit Karma Money as jersey sponsor
The National Basketball Association's Houston Rockets have brought in Credit Karma Money as their jersey sponsor as part of a multiyear agreement with the financial services company.
Super League extends with ball supplier Steeden
England’s rugby league flagship competition, the Super League, has signed an extension to its agreement with sports equipment manufacturer Steeden.
Codere signs with River Plate ahead of Nasdaq listing
Betting operator Codere has signed as the official betting sponsor of Argentine football club River Plate
TikTok unveils British & Irish Lions content creation tie-up
Social media platform TikTok has been named the ‘Official Creator Platform’ of the ongoing British & Irish Lions’ tour of South Africa.
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Roma unveils €36m kit deal with DigitalBits
Italian football club AS Roma has confirmed a deal with Zytara Labs, which will make its blockchain brand DigitalBits its new 'Main Global Partner'
Let’s get digital: Transforming equestrian’s commercial landscape
Vanessa Martin Randin, senior manager, media relations and communications at the FEI, explains how innovative digital campaigns are at the heart of evolving commercial opportunities for the International Federation.
US politicians attack Beijing 2022 sponsors
American politicians opposed to the Beijing 2022 Winter Olympics have criticised the event's US corporate sponsors during a congressional hearing