Sponsorship & Marketing

Football
Sponsorship & Marketing

English Premier League club Manchester United has signed a global sponsorship deal with the US-based producer of renewable fuels Renewable Energy Group
Sponsorship & Marketing

British Olympic Association chief executive Andy Anson explains how the organisation has added six new sponsors since the postponement of the Tokyo 2020 Olympics and predicts there will be even greater commercial opportunities at Paris 2024 – 'the nearest thing to a home Games' for the NOC. Ben Cronin reports.
Football
Sponsorship & Marketing

National Women's Soccer League expansion team Angel City FC has brought in sports drink brand Gatorade as a founding partner and the team’s exclusive sports drink partner.
College Sports
Licensing & Merchandising

Deal to aid creation of physical, digital trading cards and NFTs of student-athletes
Football
Sponsorship & Marketing

Newly-promoted English Premier League side Watford has signed up cryptocurrency betting platform Stake.com as its new front-of-shirt sponsor
Sports Betting

France’s gambling regulator, L'Autorité Nationale des Jeux (ANJ), has called on sports betting operators to “rebalance their practices” after a study conducted during Uefa Euro 2020 revealed concerns over t…
Football
Sponsorship & Marketing

US online food delivery service Grubhub has struck a deal with Concacaf to become the official food delivery partner of the 2021 Gold Cup, marking the company's first foray into a major sports partnership.
Motorsport
Sponsorship & Marketing

Champion Lubricants has opted to extend its sponsorship of the World Rallycross Championship (World RX) into a second season
Tennis
Sponsorship & Marketing

US financial services company Credit One Bank has become the title sponsor of the Women's Tennis Association tournament in Charleston, South Carolina, as well as the newly-renovated stadium at LTP Daniel …
Golf
Licensing & Merchandising

The Ladies Professional Golf Association (LPGA) has extended its long-term association with video game developer Electronic Arts (EA)
College Sports
Sponsorship & Marketing

German global mobile communications company T-Mobile has secured a wide-ranging agreement with the Southeastern Conference and SEC Network.
Finance & Law

The impact of the postponement of the Tokyo 2020 Olympics on the International Olympic Committee’s finances has been laid bare in its latest financial statements, with the organisation declaring revenues o…
Football
Sponsorship & Marketing

Fan token platform Socios.com has been confirmed as the new ‘Global Main Jersey Partner’ of Italian Serie A club Inter Milan for the 2021-22 season.
Athletics
Sponsorship & Marketing

India-based tech company Tata Consultancy Services has secured a deal with New York Road Runners to extended its title sponsorship of the New York City Marathon until 2029
Football
Sponsorship & Marketing

Premier League side Leeds United has signed an extension to its sponsorship contract with sports retailer JD Sports
Sponsorship & Marketing

The organisers of the Birmingham 2022 Commonwealth Games have signed up Kuehne+Nagel as the event’s official logistics provider.
Cricket
Media

Marron Media, the Australia-based sports media agency co-founded by former International Cricket Council media rights manager Lara Richards, has been appointed to distribute the international broadcast…
Football
Sponsorship & Marketing

English Premier League club Chelsea has signed up food delivery service Zapp to its sponsorship roster