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Roma unveils €36m kit deal with DigitalBits

(Photo by Massimo Insabato/Archivio Massimo Insabato/Mondadori Portfolio via Getty Images)

Italian football club AS Roma has confirmed a deal with Zytara Labs, which will make its blockchain brand DigitalBits its new 'Main Global Partner'.

The three-year contract is worth a total of €36m ($42.5m), ratifying a deal which was first reported earlier in July after the brand’s logo was present on the Roma shirt at its new kit unveiling.

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