Italian football club AS Roma has confirmed a deal with Zytara Labs, which will make its blockchain brand DigitalBits its new 'Main Global Partner'.
The three-year contract is worth a total of €36m ($42.5m), ratifying a deal which was first reported earlier in July after the brand’s logo was present on the Roma shirt at its new kit unveiling.
You need to have an account to access our content
Find out more about our news, features and services
Already have an account? Sign in here