Italian football club AS Roma has confirmed a deal with Zytara Labs, which will make its blockchain brand DigitalBits its new 'Main Global Partner'
Hong Kong Cable TV unveils Bundesliga deal
Hong Kong’s Cable Television has secured rights to the German Bundesliga, bringing the German top-flight division back onto a cable television network.
FA engages Pitch in four-year deal for new women’s international tournament
The Football Association is launching a new annual international women’s football tournament next year, in collaboration with the Pitch International agency.
Messi inspires major uplift in PSG’s premium tier with Crypto.com deal
The ‘Messi effect’ has kicked in at Paris Saint-Germain with cryptocurrency exchange Crypto.com
Europa-Park lands Freiburg stadium naming rights in Infront-brokered deal
German Bundesliga club SC Freiburg has signed up amusement park Europa-Park as the naming partner of its new stadium